By industry
Media
We work with global Media organizations like TV stations, publishing houses, broadcasting and magazines to manage their end user consent and preferences.
Achieving global compliance
Often serving thousands of users across multiple channels, Media organizations face the dual challenge of complying with stringent data privacy regulations whilst delivering meaningful and relevant content to their audiences.
Leveraging Consent and Preference Management is essential for navigating these challenges and can provide Media organizations with the tools to make data-driven decisions that enable innovation.
By ensuring regulatory compliance, responsibly handling personal data, and utilizing preference data to tailor content, media organizations can build trust whilst enhancing user engagement.
Why global Media organizations choose Cassie
Legal compliance
Effective Consent Management ensures that Media firms adhere to data protection laws such as the GDPR and PECRs.
Increased user experience
Cassie allows consumers to control their data preferences, allowing for personalized interactions that serve individual interests.
Single source of truth
Connect consumer consent and preference data across your entire tech stack to ensure consistency and honor privacy.
Put customers in control
Give customers the autonomy to amend their preferences at any time, allowing for tailored experiences that meet individual needs.
Keep cookies alive
Combat Intelligent Tracking Prevention and other privacy browser features to increase data attribution and keep cookies alive.
Advanced monitoring
Instant visibility of sensitive data or discrepancies across systems, suppliers and APIs so that you can take decisive action.
Read our Implementation Guide to Consent and Preferences
Balancing detailed notices, customization, and varying jurisdictional requirements is challenging, but privacy compliance, customer experience, and data flexibility can coexist with a well-planned strategy.
Use this document to help implement a Consent and Preference Management Platform (CPM) effectively by designing a comprehensive management framework.
Connect consent across your entire tech stack
Media organizations rely on a multitude of siloed systems to enhance customer experience, from managing a range of content subscriptions to leveraging marketing automation to deliver personalized communications.
Cassie is the connecting link between all of your platforms. Through hundreds of out-of-the-box integrations and custom APIs, Cassie will update all consent data in real-time. Customers only receive the communications and experiences they want. You get compliance without compromise.
You can utilize data with confidence, knowing your end user’s preferences are honored across your entire ecosystem.
